Four shrunken children from the game Grounded standing on a leaf next to an ant.

XBOX
SOCIAL IMPACT

Bringing the joy and community of gaming to everyone on the planet


Making a real-world difference

Whether conquering a dungeon, competing for victory, or raising a virtual pet, gamers understand the power of play. When games aim beyond the simple goal of fun, we can build more empathic and meaningful experiences with real-world effects on inclusivity, education, and more. The mission of Xbox Social Impact is to drive a broader and more welcoming experience through video games with a gaming community that respects and celebrates the diversity of our gamers.

When everybody plays, we all win.

Help people impacted by emergencies

Xbox’s vision is to empower humanitarian organizations and crisis-affected communities through collective action.

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Empowered by partnership

Xbox logo, special Olympics logo, a gladiator and a minotaur charging toward each other.

Special Olympics Gaming for Inclusion Showcase

Xbox hosted the 2024 Gaming for Inclusion Showcase with Special Olympics. The annual Gaming for Inclusion esports tournament and showcase provides an opportunity for Special Olympics athletes to highlight their abilities in esports and beyond.

Minecraft National Park logo, a Minecraft character dressed as a ranger jumping in the air next to a lion and a zebra.

Minecraft National Park

In Minecraft National Park, players learn about preserving Earth's wild places through roaming biomes, stopping in at ranger stations, and interacting with features like wildlife crossings. Proceeds support The Nature Conservancy’s efforts to protect and restore nature.

A character with a small fox wearing a hat in their backpack.

World of Warcraft

World of Warcraft launched the 2024 WoW Charity Pet: The Reven Pack inspired by the incredible story of WoW player Mats Steen. The Reven Pack will benefit CureDuchenne, a nonprofit dedicated to improving and extending the lives of those affected by Duchenne muscular dystrophy.

Never Fight Alone logo, two hands grasping each other.

Gears of War: Never Fight Alone

The Coalition has made a multi-year commitment to donate 1% of net revenue from all Gears of War games and merchandise to organizations working to prevent suicide and combat loneliness.

Summer of Survival, a zombie hand holding a packet of blood.

State of Decay 2

SOD2’s newest update gives you the opportunity to be a hero in the game and in real life with American Red Cross.

Diablo IV logo, Duriel’s Offering, 30 million maggots, Duriel the King of Maggots with small birds sitting on him.

Diablo IV x Duriel’s Offering

In celebration of Earth Day, Diablo IV unveiled Duriel’s Offering, a social media campaign that resulted in 30 million maggots donated to Tiggywinkles, a wildlife rehabilitation hospital.

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Overwatch 2 logo, Breast Cancer Research Foundation logo, the character Pink Mercy standing tall.

Overwatch 2 Mercy for a Cause

In Summer 2024, Pink Mercy returned in Overwatch 2 to benefit the Breast Cancer Research Foundation, raising $12.3 million in support of breast cancer research.

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Microsoft Flight Simulator logo, a group of fighter planes flying over the clouds.

Microsoft Flight Simulator

On the 80th anniversary of D-Day, Microsoft Flight Simulator released the Famous Flyer 09 Bundle, including the Douglas C-47D Skytrain cargo plane and the WACO CG-4A Glider. From D-Day through July 5th, the Microsoft Flight Simulator team donated 100% of each sale to the USO.

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Community campaigns

Xbox believes in the power of gaming to bring people together, to cultivate joy, creativity, and teamwork. We’re committed to building a community where everyone is welcome to play, and one way to do this is through supporting and amplifying the voices of underrepresented communities in gaming.

The Xbox logo over an abstract colorful mountain scape.

Xbox celebrates mental wellness

Discover how games can be a powerful ally in mental wellness.

Explore previous campaigns

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  • 2023
  • 2022

Our principles in practice

Two cars from the Forza franchise racing down a racetrack

Social impact through gaming

At Xbox, games have always been one of our top priorities, so we carefully consider the social impact of what we create. Through the games we develop and publish, we aim to leave a positive social impact through representation, connection, empathy, and more.

Senua’s Saga Hellblade logo, Senua with her eyes closed as multiple hands grab at her face.

Senua’s Saga: Hellblade II

Developer Ninja Theory worked closely with Professor Paul Fletcher at the University of Cambridge and people with lived experiences of psychosis to deliver players an accurate and empathetic portrayal of Senua's condition.

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Minecraft Education logo, two children sitting on swamp raft in the Minecraft world.

Minecraft Education

Millions of students, teachers, and families use Minecraft Education to explore and build skills together. With immersive lessons and learning programs in coding, AI, cybersecurity, sustainability, and much more, Minecraft Education prepares young people to thrive today and in the future!

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Starfield, Xbox, and SEDS USA logos, A collage of characters from Starfield held in a glowing circle.

Starfield

In collaboration with Xbox, Bethesda worked hand-in-hand with Students for the Exploration and Development of Space (SEDS) to create the Space for All program, a project that allowed SEDS Chapters across the United States to research and develop proposals that benefitted STEAM education.

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Call of Duty Endowment logo, a woman in an army uniform looking out confidently with her arms crossed.

Call of Duty Endowment

The Call of Duty Endowment helps veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace.

The Xbox logo floating above a creek and greenery.

Xbox sustainability

Our mission as Team Xbox is to bring the joy and community of gaming to everyone on the planet, but it’s critical we do so while taking care of the planet.